It is clarified in these guidelines that the Direct Selling Entity will be responsible for the quality of products and services and it will guide and help the Direct Seller to follow best practices in the interest of consumers. The scope and specific liabilities of the Direct Seller in such cases will be defined in unambiguous terms in the contract signed. By way of providing in the contract, every Direct Selling Entity shall define and develop some mechanism to monitor the practices being adopted by its Direct Sellers.

The Nodal department to deal with the issues related to Direct Selling in the State of Tamilnadu will be the Cooperation, Food and Consumer Protection Department. State level monitoring committee is set up to monitor the activities of Direct Sellers with the officials namely,

• 1) Chairperson : Commissioner, Civil Supplies and Consumer Protection Department, Chepauk, Chennai - 600 005.
• 2) Member : Deputy Commissioner of Labour, O/o. Commissioner of Labour, DMS Campus, Teynampet, Chennai - 600 006.
• 3) Member : Additional Commissioner / Joint Commissioner, O/o. Commissioner of Food Safety and Drug Administration, DMS Campus, Teynampet,Chennai - 600 006.
• 4) Member : Additional Commissioner (PR), O/o. Commissioner of State Tax, Chennai - 600 005.
• 5) Member : Deputy Commissioner (City) North and South, Civil Supplies and Consumer Protection Department, Ezhilagam Annexure Building,Chepauk, Chennai - 600 005.
• 6) Members : Two Reputed Voluntary Consumer Organizations.

The Joint Commissioner of Civil Supplies and Consumer Protection is appointed as the State Nodal Officer. District Supply Officer is Nodal Officer for each district. Any direct selling entity conducting direct selling activities in the State of Tamil Nadu shall submit an undertaking and Proforma to the nodal officers stating that it is in compliance with these guidelines.

Direct selling entities shall provide details of its incorporation and other business details as may be notified from time to time. Such undertakings need to be submitted to the Department annually.