In Pursuance of the Guidelines issued by the Government of India, the Government of Chhattisgarh, Department of Food, Civil Supplies and Consumer Protection issued the Guidelines for regulating the business of ‘Direct Selling’ and ‘Multi-Level Marketing (MLM)’ and strengthen the existing regulatory mechanism for preventing fraud and protecting the legitimate rights and interests of consumers. These Guidelines are known as “Direct Selling Guidelines, 2017”. These Guidelines are issued by authority vide No. F 10-18/2017/29-1/Food by notification dated 9th October, 2017 and published in the Extraordinary Gazette of Chhattisgarh.
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The Department of Food, Civil Supplies and Consumer Protection will be the Nodal department to deal with the issues related to Direct Selling in the State. Director (Food) [Directorate of Food, Civil Supplies and Consumer Protection] will be the authority to monitor/supervise the activities of Direct Sellers, Direct Selling Entity regarding compliance of the guidelines for Direct Selling.
Any direct selling entity conducting direct selling activities shall submit an undertaking to the Director (Food) stating that it is in compliance with these guidelines.
In the garb of doing Direct Selling business in the State of Chhattisgarh, no person or entity shall promote a Pyramid Scheme and Money Circulation Scheme or enroll any person to such scheme or participate in such arrangement in any manner whatsoever.