Government of Rajasthan, Department of Consumers Affairs, issued the Rajasthan Direct Selling Guidelines 2018 as guiding principles for the state government to consider regulating the business of “Direct Selling” and “Multi-Level Marketing (MLM)” and strengthen the existing regulatory mechanism on Direct Selling and MLM. These guidelines are issued for preventing fraud and protecting the legitimate rights and interest of consumers. These guidelines are issued vide No. F 89(63)C.A.D./C.P./2016 by notification dated 7th August, 2018..
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The Department of Consumer Affairs will be the Nodal department to deal with the issues related to Direct Selling. The State Government will set up a mechanism to monitor/supervise the activities of Direct Sellers, Direct Selling Entity regarding compliance of the guidelines for Direct Selling.
Any direct selling entity conducting direct selling activities shall submit an undertaking to the Department of Consumer Affairs, stating that it is in compliance with these guidelines and shall also provide such details of its incorporation and other business details as may be notified from time to time.
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