Direct Selling Rules

The state government of Andhra Pradesh, India has published Direct Selling Rules (MLM Rules) on 15th July, 2022. These rules are named as Consumer Protection (Direct Selling) Rules 2021. Consumer Protection Act 2019 of Government of India defined Direct Selling or MLM as ‘marketing, distribution & sale of goods or provision of services through a network of sellers, other than through a permanent retail location’. Andhra Pradesh Direct Selling Rules applies to all the transactions, goods and services bought or sold by Direct Selling Entity or through Direct Selling Entities.

Andhra Pradesh Direct Selling Rules also applies to direct selling entities which is not established in India but operating in India.