The Government of Mizoram, In the interest of public service, issued Mizoram Direct Selling Guidelines as guiding principles for the government to consider regulating the business of Direct Selling and Multi-Level Marketing (MLM) and strengthen the existing regulatory mechanism on Direct Selling and MLM, for preventing fraud and protecting the legitimate rights and interest of consumers.
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These guidelines are issued vide No. B. 12018/6/2017-C&I(IND) by notification dated 20th July 2017 and will be called as “The Mizoram Direct Selling Guidelines 2017”
In the garb of doing Direct Selling business in the State of Mizoram, no person or entity shall promote a Pyramid Scheme and Money Circulation Scheme or enroll any person to such scheme or participate in such arrangement in any manner whatsoever.
The Nodal Department to deal with the issue related to direct selling will be the Department of Consumer Affair at the Union and the respective State Governments in the state. The State Governments will set up a mechanism to monitor/supervise the activities of Direct Sellers and Direct Selling Entity regarding compliance of these guidelines.
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