In pursuance of Office Memorandum of the Government of India, the Governor of Odisha makes the Order and This order may be called the "The Odisha Direct Selling Guidelines Order, 2017". These guidelines are issued vide No. 2409—FSCW-CC-GOI-0001/2017/FSCW by notification dated 5th February, 2018 and published in the Gazette of Odisha.
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Every Direct selling entity intending to carry out direct selling business subsequent to the publication of the notification in the Gazette of Odisha, should comply with these guidelines within 90 days from the date of issuance.
In the garb of doing Direct Selling business in the State of Odisha, no person or entity shall promote a Pyramid Scheme and Money Circulation Scheme or enroll any person to such scheme or participate in such arrangement in any manner whatsoever.
FS&CW Department will be the Nodal department to deal with the issues related to Direct Selling in the State of Odisha. The Nodal Officer for the submission of undertakings, registration as the Registering Authority, overall implementation, and monitoring of compliance under these Guidelines shall be the DCA-cum-Addl. Secretary to Govt. FS&CW Department.
Any direct selling entity conducting direct selling activities in the State of Odisha shall submit an undertaking and pro forma to the nodal officer, within a period of ninety (90) days from the date of issuance of the Guidelines for existing Direct Selling Entity and before commencement of business in State of Odisha, for a new Direct Selling Entity proposing to undertake direct selling activities in State of Odisha.