In Pursuance of the Guidelines issued by the Government of India, Government of Himachal Pradesh, Food, Civil Supplies and Consumer Affairs Department issued the Guidelines for regulating the business of Direct Selling and Multi-Level Marketing (MLM) and strengthen the existing regulatory mechanism on Direct Selling and Multi-Level Marketing (MLM). These Guidelines are known as the "Himachal Pradesh State Direct Selling Guidelines, 2019". These Guidelines are issued by authority vide No. FDS-F (10)-412019 by notification dated 24th July, 2019 and published in the Rajpatra (e-Gazette), Himachal Pradesh for preventing fraud and protecting the legitimate rights and interests of consumers.
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The Department of Food, Civil Supplies and Consumer Affairs will be the nodal department to deal with the issue related to direct selling in the State. Director (Food), Directorate of Food, Civil Supplies and Consumer Affairs will be the authority to monitor/supervise the activities of Direct Sellers, Direct Selling Entity regarding compliance of these Guidelines.
Any direct selling entity conducting direct selling activities shall submit an undertaking to the Director Food, Civil Supplies and Consumer Affairs stating that it is in compliance with these guidelines. Director FCS&CA reserves all rights to get verified the undertakings submitted by Direct Selling Entity from Field Enforcement Staff. In case of any discrepancy, the action may be initiated against Direct Selling Entity as per existing provisions of law and the same may not be allowed to operate as Direct Selling Entity within the State of Himachal Pradesh.
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