With the prior concurrence of the Direct Selling Guidelines issued by the Government of India, the Government of Andhra Pradesh, Consumer Affairs, Food & Civil Supplies (CS-II) Department, issued the guidelines for regulation of the business of ‘Direct Selling’ and ‘Multi-Level Marketing (MLM)’. This may be called as “The Andhra Pradesh Direct Selling Guidelines order, 2017”. These MLM Guidelines are issued by authority vide No. G.O.MS.No. 21 by notification dated 8th December, 2017 and published in the Extraordinary Gazette of Andhra Pradesh.
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The Commissioner, Industries & Commerce Department will be the “Registering Authority” having jurisdiction over the area in respect of the State of Andhra Pradesh. The nodal officers for the submission of undertakings by direct selling entities shall jointly be Deputy Commissioner, Dept. of CA, F&CS and Addl. Director, O/o Commissioner of Industries, Do I&C. The Nodal department to deal with the issues related to Direct Selling in the State will be the D/o Consumer Affairs, Food & Civil Supplies.
Any direct selling entity conducting direct selling activities in the State of Andhra Pradesh shall submit an undertaking and proforma to the nodal officers stating that it is in compliance with these guidelines. Such undertakings need to be submitted to the Department annually.
The Enforcement Officers have Powers of entry and search into Direct Selling Entity / Direct Seller premises if any violation of these guidelines takes place.
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