There are many false beliefs, rumors & myths about Online Education product in MLM Industry. Some of the myths are outdated today, which have been solved as the time passed but still people keeps on believing them.
Let’s discuss about such 10 myths & see how we can change what we think about Online Education.
MYTH 1 : Legality of online education
As per the LATEST MLM GUIDELINES, 2016, an MLM company can deal in any product or service which is governed by Sale of Goods Act, 1930 and Consumer Protection Act, 1986. That’s it, no more discussion about legalities because the guidelines says that any product or service which can be traded via any other sales or marketing channel can be traded via Multi Level Marketing / Direct Selling. Don’t believe the rumors that people spread by issuing fake ( self proclaimed ) negative product lists nor should you believe us. Refer to the guidelines and you will know that Online education is a perfectly legal as well as one of the most suitable products for MLM because you can deliver valuable products at market competitive prices and easily provide money back guaranty with online education.
MYTH 2 : Quality of online education
In past, people used to doubt viability of online education and its quality. But after the initiatives of Indian Government like Digital India & Skill India, people are welcoming Online education all across the country and people are very positive when it comes to opting for Online Education. And as far as the quality is concerned, here are the parameters to keep in mind to understand value of online education:
- Delivery format
- Number of courses
- Based on content delivery system
- Facility of online evaluation.
- Number of videos
- Length of Videos
- Video Quality
- Depth of content
- Availability of videos in public domain by owner of the content
- Suitability for different kind of audience
MYTH 3 : It’s an old concept
Orkut and MySpace came earlier in the Online social media game than facebook. But they are nowhere now and facebook is a global phenomena, reason?
Timing, Viability and Awareness.
Same way, concept of Online Education was launched in MLM by 2 companies in last decade.
- Dewsoft Overseas
- e-Biz.com Pvt ltd
Both launched the company in year 2000 and 2001 respectively.
At the time when they launched their text module content and then text + videos module content, the scenario was like this:
- No availability of Internet at all.
- No smart-phones
- No computers or laptops available to common people.
- No awareness about online education concept.
All these were very big problems for online education product to work and still both companies were able to generate more than 20 lakhs in 10 years spans.
But Today,
- Internet is everywhere
- Smart-phones are available in rural areas as well.
- 1 Computer and/or laptop is easily available in 1 house
- People are aware about online education and they can make difference between a good product and bad product.
Think how much money and sales you can generate if you have “Quality online education” with “Legal Content”.
MYTH 4 : We need to give something physical:
Let’s understand this belief in 2 scenarios:
- Before 2014 :
- MLM was on the peak with products like Noni, Bio-magnetic bracelet, bio-pendant, scalar pendant etc.
- People weren’t aware about its original cheap prices.
- MLM Companies were selling these physical products in very high margin.
- So belief has been created that MLM Company must be providing something physical.
- There were no other kinds of products and services available in popular manner which can be replaced by physical products and the reasons were simple:
- Lack of need because physical products (like Noni, Bio-magnetic bracelet, bio-pendant, scalar pendant etc.) were being sold easily.
- Infrastructure for virtual products (like internet and laptops etc.) was not easily available.
So MLM people arrived from that time has a mentality that physical product is must.
- After 2014 :
- People become aware about how they are being cheated with physical products. (Very cheap prices for MLM Company, quality is cheap and they are paying very much compare to what they are getting.)
- People get tired from physical products (like Noni, Bio-magnetic bracelet, bio-pendant, scalar pendant etc.)
- Other kind of physical products are not affordable for MLM Companies.
- People want something new.
- Digital India has started. Internet has been started spreading all across the India.
- Service Industry has started booming. India became an IT hub for all across the world.
- Concepts of Recharge, e-commerce and online education started booming in traditional market as well as MLM market.
- Smart phones are being available in cheap prices which a common man can afford.
- Everything is available on android app now days.
- Within 1-1.5 years, whole country will be on internet.
Thought of MLM companies hasn’t changed much with the time passed and that’s the biggest reason why MLM Industry is facing these problems:
- MLM Companies are having low price packages because they are having nothing on which basis they can sell high price packages (not even package of Rs.5000/-)
- MLM Companies are being closed in 3 months to 1 year. Even companies who are having desire to provide better services to their associates.
- People are not interested in buying products or services from MLM companies.
We must realize that time has changed. These days, If you want to do business, you will need quality product. It doesn’t matter your product is physical or not.
MYTH 5 : DVD is necessary for education product
In 2009, yes! DVDs were very necessary to provide educational product.
Why?
- No availability of Internet at all.
- No smart-phones
- No computers or laptops available to common people.
- No awareness about online education concept.
This is not 2009, this is 2019.
Today,as we said earlier,
- Internet is everywhere
- 1 Computer and/or laptop is easily available in 1 house
- People are aware about online education and they can make difference between a good product and bad product.
- Digital India has started. Internet has been started spreading all across the India.
- Service Industry has started booming. India became an IT hub for all across the world.
- Concepts online education started booming in traditional market as well as MLM market.
- Smart phones are being available in cheap prices which a common man can afford.
- Everything is available on android app now days.
- Within 1-1.5 years, whole country will be on internet.
Besides this, DVDs are having few disadvantages:
- It increases production cost per user.
- It increases courier cost per user.
- It will be useless in 6-7 months.
- It comes with limited storage
DVDs are outdated concept.
MYTH 6 : There must be text content in online education
This is 2019 not 2009, the way of learning has been changed very drastically. If people are getting text content which they have to read and understand by themselves, why don’t they go for books or Google. The biggest benefit of 100% audio-visual content is every theory and/or practical things are being explained by videos so users don’t have to read if they don’t want to because they can learn concepts from the videos which are very effective compared to text.
MYTH 7 : Online education product is not for village’s people
This is a myth, in fact village’s people are the biggest beneficiary of this product because :
- They are having lack of knowledge about basics of computers
- They are having Internet now but don’t know how to use it.
- They are looking for some ways to make their children and themselves educated.
- Government is trying to reach to these people to make them educated and MLM Company can contribute to the great cause of building a skilled India.
So stop seeing villages from this old view-point, change it because time has changed and if you don’t change with it, you won’t be able to grow fast enough.
MYTH 8 : I don’t know about education so I can’t sell it
Imagination is more powerful than knowledge.
If you understand the benefits of Online Education for your company and for your distributors who trust you and if you want to provide them the best available MLM Product then not knowing about Online Education product will not be an issue at all. We will provide you with all the information, guides, tutorials, as well as promotional materials which will be more than enough to sell this product successfully. Besides that, we have a very good experience in this field. So we will make sure that your decision to go with this product will be fruitful.
MYTH 9 : My associates are not educated so they can’t sell it
Your associates didn’t know anything when they started doing MLM Business. You provided them proper training about your company, your vision, your mission, your products, your business plans, etc.
This is a new product which your company is going to launch and we are going to provide every kind of promotional material we have to make you able to do these trainings.
MYTH 10 : This product is only for students
This was a popular belief in the past but today a lot of our daily life is influenced by technology. People from every age group, profession and educational background need computer/ internet skills and we have some detailed use cases as well as benefits for them, which is listed below:
- To see how Online Education product is for “STUDENTS OF PRIMARY SCHOOL”, click HERE
- To see how Online Education product is for “STUDENTS OF HIGH SCHOOL”, click HERE
- To see how Online Education product is for “UNDER GRADUATES”, click HERE
- To see how Online Education product is for “STUDENTS OF COMPUTER APPLICATIONS ( BCA. MCA, MScIT )”, click HERE
- To see how Online Education product is for “STUDENTS OF ENGINEERING”, click HERE
- To see how Online Education product is for “FOREIGN ASPIRANTS”, click HERE
- To see how Online Education product is for people who are “WORKING FROM OFFICE”, click HERE
- To see how Online Education product is for people who are “WORKING ON FIELD”, click HERE
- To see how Online Education product is for people who are “MANAGING BUSINESS”, click HERE
- To see how Online Education product is for people who are “CREATIVE PROFESSIONALS”, click HERE
- To see how Online Education product is for people who are “IT PROFESSIONALS”, click HERE
- To see how Online Education product is for “HOUSE WIVES”, click HERE
See video below to know why you should opt Online Education as a product in MLM Industry :
Subscribe to our YouTube Channel
If you have any other myths about ONLINE EDUCATION and not sure whether it is right or not, let us know by commenting below or by contacting us from HERE
Leave a Comment